SaaS startup one-pagers
Role: Art Direction, Design
I started working with this SaaS startup’s marketing department when it was just starting to get basic visual guidelines in place. The company began in 2020 in the compliance automation field and has grown quickly since then. They had a great security product and happy customers, but they hadn’t yet invested in design.
I created a visual look and feel for the company to be carried across their collateral to encourage trust to their sales leads and help recognizability in the marketplace. I created ad campaigns, sales materials, presentation templates, conference booths, and social media graphics that have helped differentiate the company from their considerable competition and put their best foot forward in front of investors.
This project was a redesign of their one-pagers as a resource for their sales team, to be duplicated across their 7+ security framework offerings.
The company was recently featured in the news for securing 7M more in funding, and I’m proud to have played a part in that by providing them with solid, consistent visuals and sales collateral.
I developed this pair of one-pagers describing a new focus of the company: TrustOps. These digital and print one-pagers emphasize the simplicity of the cycle of TrustOps, while showing the many security frameworks that can fall within it.
I created this suite of one-pager templates as a resource for the client's sales team. From left to right, there is an introduction to the security framework, a breakdown of their security certification process, and a final one-pager to be used for leads that are farther down the sales funnel. I created templates in an easy-to-access online software where these could be duplicated and edited for the other seven frameworks, and any new frameworks to come.