When our client wanted to make a big impact with the launch of their new precision indoor air quality monitor, our team took to brainstorming a variety of concepts to achieve this. During a time when many people were poised to return to the office after working from home, we chose to appeal to facilities managers and business owners who desired confidence in their IAQ at such an important time.

In the end, the client chose our favorite concept: “Rediscover the Great Indoors.” I art directed a photo shoot of scenes showing a surprising juxtaposition of outdoor activities happening in office buildings and schools and mocked up ad concepts for various applications. The client was thrilled with the results.